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L. Hunter Lovins

Factor Four, 1998 and Natural Capitalism, 1999

Photograph of Hunter LovinsAbout the Author

L. Hunter Lovins (born 1950) is a leading author, consultant and lecturer on sustainable development. She is the founder and President of Natural Capitalism, Inc. and Natural Capitalism Solutions, working with businesses, governments and organisations to implement a profitable approach to developing sustainable businesses and communities. She has been at the cutting edge of environmental thinking for the past 30 years. As CEO for Strategy, she helped grow the world-renowned Rocky Mountain Institute (RMI) into a 50-person applied research centre and source of some of the most innovative environmental policy ideas of recent decades.

Lovins is co-author of nine books and dozens of papers. Lovins is also a founding professor of business at Presidio World College, which offers the first accredited MBA in Sustainable Management. For her work, she has been recognized with the Mitchell Prize, the Right Livelihood Award, and the Lindbergh Award for Environment and Technology. In 2000, she was named a 'Hero for the Planet' by Time magazine. She is a professional speaker on natural capitalism, sustainability, governance in a globalising world, energy policy, land management, green real estate development, and community economic prosperity.

Top 10 Ideas

Download L. Hunter Lovins' Top 10 Ideas from the interview.

Interview Transcript

Download a transcript of the interview.

L. Hunter Lovins: Part 1, Factor Four and Beyond

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 2, Principles of Natural Capitalism

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 3, The Business Case for Sustainability

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 4, Sustainability in the Transport and Oil Sectors

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 5, Sustainability Innovation and 'Black Swans'

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 6, Sustainability in the US versus China

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 7, Sustainability Policy and Government Reform

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

L. Hunter Lovins: Part 8, The Future and Inspiration

In this video, L. Hunter Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about reflections on heat and the climate challenge with Senior Associate Wayne Visser, on 28 July 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

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Other Books (Selection)

Energy Unbound: A Fable for America's Future (L. Hunter Lovins, Amory B. Lovins and Seth Zuckerman, Sierra Club Books, 1986)

Contact Us: Cambridge

Cambridge Institute for Sustainability Leadership,
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Cambridge, CB2 1QA, UK 

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