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Postgraduate Certificate in Sustainable Business

About PCSB

Video: Jonathon Porritt Talks to PCSB Students about What Needs to Change

"Practical, insightful and pragmatic. Founded on solid business experience of facing up to SD challenges."

PCSB uniquely encourages participants to go beyond the practical application of tools and models, to develop insights and world views that make business sense of sustainability.

Some of the business challenges explored within the programme include:

  • Defining the boundaries of corporate responsibility in relation to today’s global challenges;
  • Devising and implementing effective approaches to socially responsible business, which at the same time encourage innovation and competitiveness;
  • Responding to the diverse social, environmental and economic expectations of stakeholders and society at large; and
  • Identifying the critical skills and experience that will enable an organisation to achieve its sustainability objectives.

 

PCSB is taught using CPSL's distinctive, collaborative learning approach.

The PCSB programme content is explored predominantly through the three workshops, which take participants on a journey, first building their awareness of key sustainability issues and their relevance to business, then deepening their understanding of the global context in which they operate, and finally exploring practical approaches to achieving change in their organisations.

Each workshop provides a mixture of expert input and commentary, intensive group discussion, facilitated project planning and review, opportunities for peer support and informal networking between participants.

Sample Workshop Content

 Table showing outline content of PCSB workshops

Participants have the opportunity to undertake research into a thematic area of relevance to them.

Themes Explored in 2011

What is the role of business in society? Is the business of business business, as Milton Freedman wrote? Or should and can business have a higher calling and contribute to society in more ways than simply commercial ones? Can a business be ethical? Can a business be motivated beyond commercial concerns? What is the role of an oil or coal company in dealing with climate change? What is the role of a pharmaceutical company in fighting malaria in poor countries? Can a water company help bring clean water to a developing country? How does a publicly owned company take its shareholders with it if it wants to contribute more to society, or does our model of company structure and shareholder value mean business is pushed to unsustainable actions?
How can we use brands to achieve sustainable consumption? Personal consumption drives the large part of economic activity and has given rise to a level of economic wellbeing never experienced before, but only for a few. If everyone consumed at the levels we do in the West we would need two to three Earths to provide the resources to feed this consumption. As the global population increases towards 9 billion over the next fifty years, the challenge will be dramatically harder. So current consumption is unsustainable and if it continues we are jeopardizing the very existence of future generations but, without it, billions will remain locked in poverty. Marketing and brands have fuelled the growth of consumption. Can these tools now be used to change consumption through innovation and behavioural change to develop new consumption patterns that work towards sustainable consumption for all, and if so, how?
How can we influence beyond our own organisation? Some sustainability challenges require coordinated action from a whole sector, supply chain or community. Which situations benefit the most from this approach? How can you collaborate without losing out? What are the best ways of making a difference, outside your own organisation? The group will decide its own focus, based on people’s interests and experiences, and decide a research question. Research will likely cover good practice, case examples, academic and stakeholder perspectives and the experiences of real-world practitioners.
How can we build a business case and encourage corporate leadership for sustainability? Short term priorities and the drive for profit and share price growth can result in companies paying lip service to calls for more environmentally and socially responsible business practices. And yet, there are an increasing number of businesses that have embraced these challenges and have implemented strategies that are creating both short term and long term value. What sets them apart? Why aren’t all businesses seizing the opportunity? Is there a flaw in the business case, lack of visionary leadership, or are there other issues in play?
What role can business play in shaping a more sustainable economy? The last thirty years have shown us that our current economic paradigm is not working as well as it could. Even though we have succeeded in lifting many people out of poverty and have seen technological progress unimaginable to previous generations, we are also facing an environmental, social and economic crisis of significant proportions. Since the Second World War, the objective of any society has been to further economic growth, but this has come at the expense of people, planet and even economic stability. There is a growing consensus within government, business and civil society that a new approach is needed, but still uncertainty as to what that new approach should be. The group will explore the failures of the current economic paradigm, explore the potential of a new, more sustainable paradigm and examine how business can thrive by enabling the transition between the two.
How can companies innovate to capture sustainability opportunities? Sustainable development presents an opportunity for businesses to create new products, new approaches and new business models. These approaches require innovation and exploration of different business strategies and models to really get to the opportunity. A number of different models are starting to emerge. They are not limited to large global companies – start-up companies, social entrepreneurs and other stakeholders also create more sustainable approaches that deliver answers to sustainability challenges. Through case studies, trends and academic research, as well as drawing on their own experiences, the group will examine how new strategies and approaches can be applied to their own organisations and sectors and the sort of innovation and change that is needed to capture the sustainability opportunity for a company, and for wider society.

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Applications for 2012 Programme: Now Closed

Applications for the 2012 course have now closed. We will open for applications for the 2013 intake in October.

For further information please email pcsb@cpsl.cam.ac.uk.

Contact Us

For more details, please contact:

Postgraduate Certificate in Sustainable Business,
Cambridge Programme for Sustainability Leadership,
1 Trumpington Street,
Cambridge, CB2 1QA, UK

T: +44 (0)1223 768850
F: +44 (0) 1223 768831
pcsb@cpsl.cam.ac.uk

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